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Importance Of Active SOS

Importance Of Active SOS

Have you ever known someone who encountered an Active Shooter situation, Civil Unrest or unexpected weather event? 

If you have you will hear in their stories that they wanted to know or be able to communicate 2 things:

  • Where are you?
  • Are you OK?

We have worked with officials and school administrators in previous events all over the country to get their input and incorporate the scenarios they encountered into our solution. 

One of our Principles was recently involved in an Active Shooter situation and even though he was well versed in using technology, he was unable to contact and determine the locations of all of his family who were near the situation with the apps we have now.  He knew we had to find a better solution.

Our application provides both location and status of your loved ones with the click of one button to communicate WHERE YOU ARE and ARE YOU OK? 

In our menus your children, without having to type or fumble for multiple applications, will be able to send you a message of SAFE, NOT SAFE, or SEND HELP.

In an Active Shooter situation, for example you will know EXACTLY where they are and are they OK.

Check-in Feature:

We have also built in the ability for a parent just to send a quick message to their child to “Check-in” with their status without being obnoxious or intrusive or their child feeling they have lost their independence or their privacy.

While there is no other directly competitor to our solution that we have seen, we have seen child monitoring applications that children do feel are intrusive and when they feel that way, they find ways to disable and trick applications as to where it shows they are. In the end, the parent can’t trust the data in those applications and in a crisis they would be ineffective and maybe even dangerous if the application they are relying on is not accurate.

Privacy:

We will not accumulate or sell your data!

Do you really want the whereabouts of your children sold to brokers and who knows who else just so you can get a feature on a “Free” App?

This app was developed by professionals in the Corporate Safety arena and individuals with over 30 years experience in Cybersecurity and Data Privacy.  We know the risks of losing access to and control of your personal data including demographics, personally identifiable information and even data on your geolocations and movements.

We have seen applications on the market that perform tracking of children and even provide parents with summary reports of their childs’ movements.  Some of these apps even have “Free” features in them just so they can use the app to constantly feed the app data they can later sell to data brokers.

We all know that nothing in life is “Free” and if it is “Free” then you can bet they are selling your data to brokers.  Once your data is sold to a broker the average re-sale of that data is 12 times to other brokers. This allows them to have plausible deniability if that data is ever released to the public domain, hacked or ends up in the hands of the government.

Some of the largest publications in the world in this Technology space such as Wired Magazine have stated that these family “security” and “monitoring” apps are the most widely used apps for accumulating and selling customer data.  If you were a marketing company wouldn’t you want to know where people go, where they shop and where they eat?  Some of these apps are owned or partially owned by Google or Facebook and even insurance companies like Allstate to track your movement and your driving habits.

We believe we can provide this service at a reasonable price without selling your data or the locations of  your children to third parties.