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14 articlesWhat Does a Family Safety App Actually Do With Your Data?
Location data is one of the most valuable data types in the ad ecosystem. Here's what most family tracking apps do with yours — and the questions to ask before you download any of them.
Family Tracking Apps Are Selling Your Location Data. Here's What the Filings Say.
One of the most widely used family tracking platforms reported $24.2M in "Other Revenue" — up 86% year over year — fueled by selling location data. We read the SEC filings so you don't have to.
Arcadia Lake: What the Oklahoma Shooting Teaches Us About Finding Each Other in a Crisis
Hundreds scattered into the dark when gunfire erupted at a lake party. The phones were overwhelmed. Families at home couldn't reach anyone. Here's the communication gap that made it worse — and what to set up before next time.
Mental Health Crisis Tools Are Going Mainstream. Here's What They Still Can't Do.
988 is expanding. AI chatbots are everywhere. But there's a difference between calling a hotline and reaching your person. That gap is what Active SOS fills — one tap, silent alert, goes to the person who already knows your story.
When a Student Can't Speak Up, Protect Can
Bullying happens where adults can't see it. The Protect app gives students and bystanders a way to report silently — timestamped, location-tagged, anonymous if they choose — before a bad situation becomes worse.
How a Realtor Uses Active SOS When Showing Homes Alone
Sarah shows homes alone five days a week. After one uncomfortable showing, she set up Active SOS with a discreet alert. Here's exactly how she configured it — and why it changed how she works.
Her District Tried Three Safety Systems. Here's Why They Switched to Active SOS.
A middle school safety coordinator replaced a $4,200/year hardware system with Active SOS — and had every teacher set up in one afternoon. Here's how she did it and what happened the first time it was used for real.
Social Media-Organized Events and the Safety Risk Nobody Talks About
A flyer on Instagram is enough to draw hundreds of people to a gathering with no security, no medical staff, and no accountability. What to think through before you or your teen attends one.
The Six Questions to Ask Before You Trust Any Safety App With Your Family's Location
Every family safety app claims to protect you. Few will tell you what they do with your location data unless you know exactly what to ask. Here's the vendor checklist.
Bullying Reports Are Rising Nationally — Why Most Anonymous Tip Lines Still Fail
District after district reports complaints trending up. Most schools already have a tip line. Here's the trust gap behind the numbers, and what actually gets a student to speak up in the moment.
Why Swatting Works — and What Actually Stops the Panic
A single false report can lock down an entire campus in minutes. Why swatting hoaxes are so effective — and what actually helps a campus community stay calm and connected when one hits.
Do You Need a Safety Gadget, or Just the Right App?
Smart pepper spray with GPS. Wearable panic buttons. Keychain alarms. Here's how to think about what you actually need versus what's just another thing to carry — and forget.
Evacuation Orders Just Hit 11,000 Homes — Is Your Family's Plan Ready?
The Aspen Acres Fire forced roughly 11,000 people from their homes with almost no notice. What that kind of fast-moving evacuation actually requires from a family plan.
You Can't Predict a Crisis — But You Can Plan Your Response
Most families spend more time picking a vacation spot than deciding what to do if they're separated during an emergency. A simple plan, built once, closes that gap.
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