NEW: Introduction
Active SOS, LLC ("Active SOS," "we," "us," or "our") operates the Active SOS patient alert notification platform, including the mobile application and the provider portal accessible at activesos.com (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect information obtained through the Service.
By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Service.
Information We Collect
From Patients (App Users):
- Name and mobile phone number
- The name and location of the medical practice they are associated with
- Health alert messages and status submissions entered in the app
- Device identifiers and app usage data
From Physicians and Medical Staff (Portal Users):
- Name, email address, and professional role
- Practice name and organization code
- Mobile phone number (required for SMS alert notifications during onboarding)
- Login credentials and account activity
Automatically Collected:
- IP address, browser type, device type
- Pages visited, time and duration of visits
- Cookies and similar tracking technologies (see Section 9)
How We Use Information
We use collected information to:
- Operate and deliver the Active SOS patient alert notification service
- Forward patient-submitted health alerts to the appropriate medical practice
- Send SMS notifications to physicians and staff who have consented to receive them during onboarding
- Authenticate users and manage accounts
- Communicate service updates, support responses, and operational notices
- Comply with legal obligations, including HIPAA where applicable
- Improve platform functionality and user experience
We do not use personal information for advertising, affiliate marketing, or any third-party promotional purpose.
SMS Messaging Program
This section describes our SMS notification program and complies with CTIA Messaging Principles, the Telephone Consumer Protection Act (TCPA), and A2P 10DLC carrier requirements.
Active SOS sends operational SMS notifications exclusively to licensed physicians and authorized medical staff who have consented during practice onboarding. Messages notify recipients of patient-submitted health alerts and platform activity. This is not a marketing, promotional, or consumer outreach program.
Opt-In: SMS consent is a required step during provider portal onboarding. Each provider must enter their practice mobile number and acknowledge the SMS consent statement before their account is activated. Providers may reply STOP at any time to cease receiving messages. Evidence of the opt-in flow is available at activesos.com/sms-consent.
Opt-Out: Recipients may opt out of SMS notifications at any time by replying STOP to any Active SOS message. Upon receipt of STOP, we will immediately cease sending SMS messages to that number and send a single confirmation: "You have been unsubscribed from Active SOS patient alert notifications. No further messages will be sent. Contact your practice administrator to re-enroll."
Help: Recipients may reply HELP to any Active SOS message to receive support contact information: "Active SOS patient alert notifications. For help, contact support@activesos.com or visit activesos.com. Reply STOP to unsubscribe. Msg & data rates may apply."
Message Frequency: Message frequency varies depending on patient activity at your practice. There is no fixed message frequency.
Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier plan.
Non-Sharing of Mobile Numbers: We do not sell, rent, share, trade, or otherwise transfer mobile phone numbers or SMS consent data to any third party for marketing, promotional, or any other purpose. Mobile numbers are used solely to deliver operational patient alert notifications within the Active SOS platform.
Supported Carriers: Active SOS SMS notifications are delivered through major US carriers. Carrier support may vary. Active SOS is not responsible for delays or failures in message delivery attributable to carrier networks.
HIPAA and Health Information
Active SOS serves medical practices and may process Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA). Where Active SOS acts as a Business Associate to a covered entity (medical practice), we operate under a Business Associate Agreement (BAA) that governs the use and disclosure of PHI.
Patient health alert messages transmitted through the platform are treated as sensitive health information and are handled in accordance with applicable HIPAA requirements. We do not use or disclose PHI for any purpose other than providing the Service as described herein.
Data Security
We implement industry-standard technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
- Role-based access controls limiting data access to authorized personnel
- Secure cloud infrastructure with regular security reviews
- Multi-factor authentication for portal access
- Audit logging of access to sensitive data
No method of transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
Data Retention
We retain personal information for as long as necessary to provide the Service and fulfill the purposes described in this policy, or as required by law. Practice account data is retained while the practice remains an active Active SOS customer and for a reasonable period thereafter as required by applicable law. Patient alert data may be retained for the period required for medical record-keeping purposes under applicable state and federal law.
Upon request, we will delete personal information in accordance with our retention policies and applicable legal requirements. To request deletion, contact support@activesos.com.
Cookies and Tracking
The Active SOS website and portal use cookies and similar technologies to maintain user sessions, remember preferences, and analyze usage patterns. We use:
- Essential Cookies: Required for the platform to function (authentication, session management)
- Analytics Cookies: Used to understand how users interact with the platform (e.g., page views, feature usage)
You may configure your browser to refuse cookies; however, some features of the Service may not function properly without them.
Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal retention requirements
- Opt-Out of SMS: Reply STOP to any Active SOS SMS message, or contact us at support@activesos.com
- Withdrawal of Consent: Where we rely on consent to process your information, you may withdraw consent at any time without affecting the lawfulness of prior processing
To exercise any of these rights, contact us at support@activesos.com. We will respond to requests within 30 days.
Children's Privacy
The Active SOS Service is designed for use by adult medical professionals and adult patients. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a minor has provided personal information without parental consent, we will take steps to delete such information promptly. If you believe we have inadvertently collected information from a minor, please contact us at support@activesos.com.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify registered users via email and update the "Last Updated" date at the top of this page. Your continued use of the Service after the effective date of the revised policy constitutes your acceptance of the changes. We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Active SOS (Calm Water Trading, LLC)
- Email: support@activesos.com
- Privacy & Data Requests: privacy@activesos.com
- Website: www.activesos.com
For SMS-specific opt-out or support, reply STOP or HELP to any Active SOS message, or email us at the address above. Full SMS program details are at activesos.com/sms-consent.